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The Resource Guide for Seniors,
Caregivers & Professionals
General Information
Care MATTERS® is a Resource Guide for seniors, caregivers and
the professionals who serve them. Professionals utilize the Guide
for care referrals and as a resource to give to their clients and patients.
Care MATTERS® has tremendous longevity. We still hear about advertisers
getting leads from the first edition. Advertisers receive free copies
and many have found Care MATTERS® to be an effective marketing tool
to attach their business cards or "Compliments of" stickers
and pass along to clients, families, seniors, doctors, nurses, case
managers, discharge planners, social workers or organizations and support
groups with whom they may be working.
Circulation/Readership
Care MATTERS® is published annually in January. Fifty-three thousand
(53,000) Resource Guides are distributed throughout the Greater Chicago
Metropolitan area, Northern Indiana, and neighboring communities in
Southwestern Michigan. Copies are used by multiple family members, shared
with friends/relatives and circulated by libraries, public agencies
and professionals. Fifty-three thousand (53,000) copies reach approximately
238,500 seniors, caregivers and professionals over the life of the publication.
Distribution
To reach this discriminating target audience, Care MATTERS® is distributed
free of charge by advertisers as well as such organizations as The Catholic
Charities, United Way, Councils on Aging, AARP Foundation, Area Agencies
on Aging, public libraries, senior centers, hospitals, churches, medical
centers and many other community service organizations and support groups.
Professionals who care for and advise seniors receive copies to use
in their daily practices.
The guides are distributed to and/or through the following
- Area Agencies on Aging
- Senior Centers and Programs
- Public Libraries and Churches
- Community Service & Professional Organizations
- Local Senior/Health Fairs, Events and Conferences
- Information and Referral Agencies/Specialists
- Geriatric Care Consultants
- Hospitals and Medical Centers (Discharge Planners, Social Services,
Patient Reps, etc.)
Assisted Living, Senior Rentals and Retirement Communities
- Nursing Care and Rehabilitation Centers
- Clinics, Medical Offices and Healthcare Professionals (Doctors/Nurses/Social
Workers, etc.)
- Adult Day Centers, Home Care Agencies and Hospice
- Local Government Offices (Federal, State, City, Township Trustees,
etc.)
- Professional Offices (Law, Insurance, Financial, etc.)
- Advertiser Locations
Advertising Rates (AD RATES ARE NON-COMMISSIONABLE)
Advertisement Proof Deadlines:
Display Ad/Listings Due: November 1st
Final Proof Return: December 15th, via soft proofing (PDF will be
able to be proofed via online) |
